Bob Moesta

Lecturer at The Harvard Business School,Pioneer of the Jobs To Be Done Method

Customer Lifetime Value: the North-Star Metric to stop customer churn

Steal strategies from world-class experts so you’ll stop losing customers. Bring in unparalleled results for your eCommerce or your agency’s business.
Arm yourself with the Customer Lifetime Value skills & techniques that bring undeniable value: from acquisition to retention and all the stages in between. Become so good your clients would be crazy to leave you.

With the CVO Academy, you get access to the most advanced methodology to increase CLV, brought to you by 9 A-players.

Enroll now for $999

The only way to bring results in 2022 and beyond is by moving away from outdated models

What worked in 2019 is irrelevant today.

The market is shifting:

From one-time buyers to lifetime customers.
From clicks to relationships.
From just the top of the funnel to the whole customer journey.

It’s too expensive for your clients to acquire customers who never return

So bring them something better. Something other agencies can’t.

The one way to become more efficient and get visible results is upgrading your whole model: from acquisition marketing to lifetime marketing.

From a monthly flux of one-time customers to monthly revenue brought in by returning customers.

Anyone can set up an acquisition campaign and
spend a marketing budget

But few can genuinely change a business model and bring in better customers.

At lower costs.

Who bring in more revenue in time.

We’ll help you win at the eCommerce game:

Acquisition to Conversion to Retention:

CVO: Customer Value Optimization Methodology.

When clients constantly fire your agency, it’s time to level up your game.

Enroll now and gain lifetime access

to >20h of content & 12 templates, tools, and calculators to become

a Customer Value Optimization expert.

Enroll now for only $999

Your chance to offer next-level services

Feel like you have to do something to stop client churn?

Enroll now and gain lifetime access

to >20h of content & 12 templates, tools, and calculators to become

Enroll now for only $999

Will this help?

The last thing you need is something unsuitable for you.

The CVO Academy might not be for you if:

The CVO Academy is definitely for you if:

You know you need to change something, but you can’t put your finger on it.

You know everything about the eCommerce business model

Your clients fire you because you still can’t help them get better results.

Your clients didn’t fire your Agency.

You want to see the big picture of eComm and retail & change your mindset.

You cracked Customer Journey mapping.

You’re at peace with your current progress and what you bring to the market.

You’re searching for a holistic approach that brings unquestionable results to your customers.

Your clients love you and there's zero risk for them to churn

You are struggling to get better & more profitable clients.

You don't want to charge your customers more

You’re yearning for more advanced strategies for your services.

Show to the world that you have strong skills!

You get an exam at the end
We'll test your sills with an exam that validates you got what CVO is all about

Certificate of completion

Let the world know that your hard earned skills are there with a shareable Certificate of Achievement

When you graduate the CVO Academy will receive a unique CVO Expert Certification that you can include on your resume or as a badge on your LinkedIn Profile.

To be a Certified Customer Value Optimization Expert means to:

- be able to use the Customer Value Optimization (CVO) methodology and processes to drive sustainable business growth
- master customer insights and predict customer behaviour
- know how all eCommerce skills affect Customer Lifetime Value. From Customer Retention, Support & Analytics to Email and Ads.
- know how to generate a great Customer Experience in an eCommerce
- know how to use all the eCommerce tools that affect CLV