With the CVO Academy, you get access to the most advanced methodology to increase CLV, brought to you by 9 A-players.

What worked in 2019 is irrelevant today.

The market is shifting:

• From one-time buyers to lifetime customers.
• From clicks to relationships. 
• From just the top of the funnel to the whole customer journey.

So bring them something better. Something other agencies can’t.

The one way to become more efficient and get visible results is upgrading your whole model: from acquisition marketing to lifetime marketing.

From a monthly flux of one-time customers to monthly revenue brought in by returning customers.

But few can genuinely change a business model and bring in better customers.

At lower costs.

Who bring in more revenue in time.

We’ll help you win at the eCommerce game:

Acquisition to Conversion to Retention:

CVO: Customer Value Optimization Methodology.

"The CVO Academy is an indispensable resource. I'd recommend it to anyone who's looking to get better in eCommerce"

"Hands down, the best money I've spent on education. Hands down."

"Mine and my team's experience with the CVO Academy has been absolutely amazing. You'll see incredible results!"

– Jack Burk, Korceptive, USA

– Ward Carey,  Heidi Carey, USA

– Julien Normand, Pilot House, USA

Enroll now and gain lifetime access

to >20h of content & 12 templates, tools, and calculators to become

a Customer Value Optimization expert.

Your chance to offer next-level services

The eCommerce Unit Economics

How to calculate Customer Lifetime Value

How to calculate CAC (Customer Acquisition Cost)

What is the best CLV:CAC ratio

The eCommerce Growth Formula
(and the Calculator to use from now on)

The Customer Value Optimization Framework

RFM segmentation

Meet Your Soulmates, Lovers, Ex-Lovers, and Breakup Customers

How To Do Quantitative Research
Cohort Analysis, Product Assortment: What and When

How To Do Qualitative Research
Surveys & Interviews: When, Why, and How

The Jobs To Be Done

The forces of Progress, Struggling moments, interviews. 

The Ideal Customer Profile

From fictional buyer persona to actual customers & needs

The Customer Experience metrics in Retail & eCommerce

How to Leverage the Net Promoter Score

The importance of Customer Experience in eCommerce

Customer Journey Mapping

The 5 Phases that impact the Customer Journey

How to continuously improve the experience in all phases of the Customer Journey?

Email strategy for onboarding & retention

Onboarding & Retention FLows

Core Post-Purchase Flows

Advanced Email Marketing Strategies

Customer Acquisition Informed by the ICP insights

Website Optimization to improve the CLV

Maria Caciur

COO, OmniConvert

Karl Gilis

Managing Partner, AG Consult

Bob Moesta

Lecturer at The Harvard Business School

Dennis Yu

CTO, Blitzmetrics

Valentin Radu

Val Geisler

Chief Evangelist, Klaviyo

CEO & Founder, OmniConvert

Enroll now and gain lifetime access

to >20h of content & 12 templates, tools, and calculators to become

"An Indispensable resource for anyone willing to level-up!"

"I'm not exaggerating when I say that the CVO course has actually saved one of the clients I'm working with."

"I loved learning about things like jobs to be done or how to use the RFM segmentation in a way that is memorable for eCommerce managers. A great learning experience!"

– Jim Martin,  Align Digital, New Zealand

– Alexandra Cho,  Australia

– Robert Ribciuc, EBITDA Catalyst, USA

The last thing you need is something unsuitable for you.

You know you need to change something, but you can’t put your finger on it.

You know everything about the eCommerce business model

Your clients fire you because you still can’t help them get better results. 

Your clients didn’t fire your Agency.

You want to see the big picture of eComm and retail & change your mindset.

You cracked Customer Journey mapping.

You’re at peace with your current progress and what you bring to the market.

You’re searching for a holistic approach that brings unquestionable results to your customers. 

Your clients love you and there's zero risk for them to churn

You are struggling to get better & more profitable clients.

You don't want to charge your customers more

You’re yearning for more advanced strategies for your services.

You get an exam at the end
We'll test your sills with an exam that validates you got what CVO is all about

Certificate of completion

Let the world know that your hard earned skills are there with a shareable Certificate of Achievement

When you graduate the CVO Academy will receive a unique CVO Expert Certification that you can include on your resume or as a badge on your LinkedIn Profile.

To be a Certified Customer Value Optimization Expert means to:

• - be able to use the Customer Value Optimization (CVO) methodology and processes to drive sustainable business growth
• - master customer insights and predict customer behaviour
• - know how all eCommerce skills affect Customer Lifetime Value. From Customer Retention, Support & Analytics to Email and Ads.
• - know how to generate a great Customer Experience in an eCommerce
• - know how to use all the eCommerce tools that affect CLV

Many companies think they care about their customers. The cruel reality is that they don’t. 

As competition increases in the eCommerce landscape, more and more companies wake up to the reality that they need to monitor what matters: Customer Lifetime value. 

There’s the good old principle: you get what you give. 

If you don’t give enough value, customers will not return or promote your company. 

When their acquisition costs are going up, and they find that their business model might not work anymore, they must turn to their ignored goldmine: Customer data. 

So, we decided to address this problem by creating the CVO Academy.

Practitioners, book authors, academic professors, and eCommerce experts teach how to improve customer lifetime value in eCommerce. 

The academy is also certifying experts to deliver this kind of service to companies all over the world.

Need a serious solution to optimize the

Customer Lifetime Value?

Copyright © 2022. All rights reserved.