Bob Moesta

Lecturer at The Harvard Business School,Pioneer of the Jobs To Be Done Method

Tired of the lack of skills within your eCommerce agency?

Give them access to best-in-class training. Help them level up. Reap the rewards.

Instead of hiring and firing on repeat, give your teams access to pieces of training delivered by 9 A-players. Help your teams grow and deliver better results for your eCommerce.


With the CVO Academy, you can access the most advanced methodology to increase CLV.

Great talents stick around when they feel progress in their lives.

But leave places where there’s no future.


If you want to prevent losing talent,

invest in your team’s professional evolution.

Give them a unique perk: training from 9 A-level experts in eCommerce.

Money comes and goes.

Skills last for a lifetime.


And the most sought-after skills today are those that can bring a real impact.

Attract and retain talented colleagues & improve their skills

We’ll help you and your teams win at the eCommerce game:

Acquisition to Conversion to Retention:


CVO: Customer Value Optimization Methodology.

When your teams are restless. show them you care and invest in their development

Gain lifetime access

to >20h of content & 12 templates, tools, and calculators to become

a Customer Value Optimization expert.

Feel like you have to do something to stop client churn?

Enroll now and gain lifetime access

to >20h of content & 12 templates, tools, and calculators to become

Will this help?

The last thing you need is something unsuitable for you.

The CVO Academy might not be for you if:  

The CVO Academy is definitely for you if:

Your teams already know everything there is to know about eCommerce.

You need better skill sets within your teams to reach your goals.

You’re confident in your teams and know they bring innovation skills to the table. 

You feel like your teams could do a better job, and you want to give them the tools to do so.

You’re searching for a better approach to eCommerce, but there’s no one skilled enough to bring it inside your organization.

You’re convinced your business is already progressing at the right speed.

Your teams are happy and there’s no risk of them quitting and getting another job.

You want to offer a unique perk to your teams so they know you care about their progress.

Show to the world that you have strong skills!

You get an exam at the end
We'll test your sills with an exam that validates you got what CVO is all about

Certificate of completion

Let the world know that your hard earned skills are there with a shareable Certificate of Achievement

When you graduate the CVO Academy will receive a unique CVO Expert Certification that you can include on your resume or as a badge on your LinkedIn Profile.


To be a Certified Customer Value Optimization Expert means to:

  • - be able to use the Customer Value Optimization (CVO) methodology and processes to drive sustainable business growth
  • - master customer insights and predict customer behaviour
  • - know how all eCommerce skills affect Customer Lifetime Value. From Customer Retention, Support & Analytics to Email and Ads.
  • - know how to generate a great Customer Experience in an eCommerce
  • - know how to use all the eCommerce tools that affect CLV