Feel that you're wasting your real potential?

Bob Moesta

Lecturer at The Harvard Business School,Pioneer of the Jobs To Be Done Method

Level up your skills.Unlock the secrets of eCommerce. Get recognized & admired by your peers.

Instead of gaining frustrations, gain the know-how from world-class experts.


Master all eCommerce tactics, from acquisition to retention. Learn advanced strategies and discover innovative approaches that make you an A-level professional.


With the CVO Academy, you get access to the most advanced methodology to increase CLV, brought to you by 9 A-players.


The market is shifting. Become an early adopter to stand out

A few years ago, you only needed to know a few things.

How to set up an audience for acquisition.

Or automate a few email campaigns.

Maybe read a KPI table.


Now you need to play matchmaking between a brand and a customer and create relationships that last

To do so, you have to master customer insights.

Predict customer behavior.

Know how to orchestrate a memorable Customer Experience.


And gain the right mindset to uplevel your acquisition, retention, and customer loyalty skills.

Forward-thinking companies know it’s time to shift.

And they need you to bring them there.


We’ll help you win at the eCommerce game:

Acquisition to Conversion to Retention:

CVO: Customer Value Optimization Methodology.

When you feel like another brick in the wall, it’s time to learn the skills that make you unique.

Enroll now and gain lifetime access

to >20h of content & 12 templates, tools, and calculators to become

a Customer Value Optimization expert.

Feel like you have to do something to stop client churn?

Enroll now and gain lifetime access

to >15h of content & 12 templates, tools, and calculators to become

Will this help?

The last thing you need is something unsuitable for you.

The CVO Academy might not be for you if:

The CVO Academy is definitely for you if:

You already know everything there is to know about eCommerce.

You need to learn new skills and get better at your job. 

You’re up against dozens of other people who are doing exactly what you do.

You’re being headhunted, and recruiters are firing up your DMs.

You cracked the eCommerce game, and you’re years ahead of your peers.

You want to see the big picture, bring a unique mindset, and deliver long-term results.

You’re convinced you know everything there is to know about eCommerce marketing and customer experience.

You’re searching for a holistic approach that brings unquestionable results to your employer. 

Your clients love you and there's zero risk for them to churn

You are struggling to get a better-paying job and make a name for yourself.

You aren’t craving innovation and a new model for bringing in results.

You’re yearning for more advanced strategies for your services.

Show to the world that you have strong skills!

You get an exam at the end
We'll test your sills with an exam that validates you got what CVO is all about

Certificate of completion

Let the world know that your hard earned skills are there with a shareable Certificate of Achievement

When you graduate the CVO Academy will receive a unique CVO Expert Certification that you can include on your resume or as a badge on your LinkedIn Profile.


To be a Certified Customer Value Optimization Expert means to:

  • - be able to use the Customer Value Optimization (CVO) methodology and processes to drive sustainable business growth
  • - master customer insights and predict customer behaviour
  • - know how all eCommerce skills affect Customer Lifetime Value. From Customer Retention, Support & Analytics to Email and Ads.
  • - know how to generate a great Customer Experience in an eCommerce
  • - know how to use all the eCommerce tools that affect CLV