No more job anxiety from your day-to-day tasks. You can now access the complete methodology of Customer Value Optimization and master the strategies deployed by best-in-class companies and A-Level professionals.

With the CVO Academy, you get access to the most advanced methodology to increase CLV, brought to you by 9 global experts.

To amaze your teams with your results, you need to master the skills that will make and break companies for 2022 and beyond.

Getting customers is one thing.

And (almost) anyone can do it.

Getting them to stay is completely different.

And that’s where you shine.

Discover a holistic approach to eCommerce that focuses on getting the right customers with smart acquisition. And getting them to stay for the long run.

Think long-term relationships instead of a leaky bucket of customers churning.

Steady and regular revenue instead of spikes in sales during shopping seasons and cash-flow issues during the rest of the year.

And you can learn to play the game and feel confident in your day-to-day tasks.

We’ll help you win at the eCommerce game:

Acquisition to Conversion to Retention:

CVO: Customer Value Optimization Methodology.

Enroll now and gain lifetime access

to >20h of content & 12 templates, tools, and calculators to become

a Customer Value Optimization expert.

Enroll now and gain lifetime access

to >20h of content & 12 templates, tools, and calculators to become

The last thing you need is something unsuitable for you.

You already know everything there is to know about eCommerce.

You’re unsure of your skills and need to do your job better.

You’re confident in your expertise and can offer solid input in your eCommerce. 

You always feel unprepared and can’t answer your teams’ questions.

You cracked the eCommerce game and are years ahead of your peers.

You’re feeling left behind and need a new way to bring in the results you were hired for. 

You’re convinced you know everything there is to know about eCommerce marketing and customer experience.

You’re searching for another approach that brings visible results and fixes the business model.

Your clients love you and there's zero risk for them to churn

You want to learn advanced Customer Segmentation

Your employer loves you, and there's zero risk for someone better to replace you. 

You struggle to meet your KPIs and feel like you’re disappointing your teams.

You get an exam at the end
We'll test your sills with an exam that validates you got what CVO is all about

Certificate of completion

Let the world know that your hard earned skills are there with a shareable Certificate of Achievement

When you graduate the CVO Academy will receive a unique CVO Expert Certification that you can include on your resume or as a badge on your LinkedIn Profile.

To be a Certified Customer Value Optimization Expert means to:

• - be able to use the Customer Value Optimization (CVO) methodology and processes to drive sustainable business growth
• - master customer insights and predict customer behaviour
• - know how all eCommerce skills affect Customer Lifetime Value. From Customer Retention, Support & Analytics to Email and Ads.
• - know how to generate a great Customer Experience in an eCommerce
• - know how to use all the eCommerce tools that affect CLV